The Harris campaign has been using Google search ads that modify headlines and descriptions from news outlets like The Guardian, Reuters, and CBS News to make it seem like these publishers endorse her stance. While this practice is common in commercial advertising and doesn't break Google's rules, it has surprised and caused concern among news organizations.
These ads, labelled as "Sponsored," closely mimic accurate news search results, potentially leading users to believe that the news outlets themselves write the altered headlines and text. For example, an ad linked to a Guardian article was edited to read, "VP Harris Fights Abortion Bans - Harris Defends Repro Freedom," making it appear that the outlet supports Harris's campaign.
Since August 3rd, the ads have used headlines from nearly a dozen news companies, including NPR, CNN, and USA Today. While the modified text complies with Google's guidelines, it raises questions about the ethics of altering news content for political gain. Media outlets like The Guardian and NPR have expressed concern and are seeking more information from Google.
Google maintains that the ads are marked as sponsored and comply with transparency requirements. Still, the practice highlights the tension between effective advertising and potential misinformation. This tactic also adds to the challenges media organizations face in maintaining their perceived neutrality, especially in an era where bias is a sensitive issue.
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