Gemini, Google's latest app, has made its social media debut on X, previously known as Twitter. The new account, @GeminiApp, posted its first tweet this morning, marking a rare instance where Google explicitly ties its name to the Gemini brand.
Unlike other major Google services such as Google Photos, Google Drive, and Google Maps, which always include "Google" in their branding, Gemini has typically stood alone in both text and visuals. This branding strategy aims to establish Gemini as a standalone product, similar to how Gmail and YouTube are recognized without the "Google" prefix.
The new social media account is officially named “Google Gemini App,” highlighting Google's intent to create a distinct identity for Gemini while still leveraging the Google name when necessary. This dual approach was also seen in the marketing for the Motorola Razr+ (2024), which features Gemini on its cover screen and in the Play Store listing.
Interestingly, the term “app” in the account name focuses on the mobile experience, distinguishing it from the web-based gemini.google.com. The account is described as: “We’re the Gemini app team, your inside source for product news, tips & tricks, and unfiltered enthusiasm.”
This strategic branding and social media presence suggests that Google is positioning Gemini to become a significant player in its app ecosystem, following the success of standalone brands like Gmail and YouTube.