On platforms like TikTok and Instagram, a fresh wave of content creators from Asian immigrant backgrounds is gaining traction by sharing intimate glimpses of their home lives that resonate deeply with viewers. This trend dubbed the "immigrant aesthetic," marks a significant shift from the prevalent minimalist designs that have dominated social media, embracing a more relatable depiction of domestic life.
The essence of the immigrant aesthetic is vividly portrayed through videos that feature vibrant home decor, lush houseplants, and kitchens filled with what some might call clutter. These creators often showcase elements like well-stocked pantries, traditional home-cooked meals, and multifunctional living spaces that reflect the practical and cherished aspects of their cultural upbringing. Unlike the stark "clean girl aesthetic" or whimsical "cottagecore" that populates many social feeds, this trend highlights a form of beauty rooted in authenticity and functional living.
One notable example is a TikTok video by @Eileenxyang, which struck a chord by addressing the challenge of creating "aesthetic content" in an immigrant household. The video exploded with over 2 million views and nearly 500,000 likes, sparking a conversation about the intrinsic beauty of these lived-in spaces. Commenters praised the video for presenting a version of home that felt genuinely inviting and familiar.
Similarly, on Instagram, user @emhwinny's tour of her "first-generation Asian American home" became her most popular post, amassing over 3 million views. This reception underscores a growing appreciation for content that mirrors the real-life experiences of diverse communities, offering a counternarrative to the often unattainable lifestyles depicted by traditional influencers.
The trend's popularity on TikTok, a platform known for democratizing content virality, suggests a shift towards valuing authenticity over perfection. According to Brooke Duffy, an associate professor of communications at Cornell University, TikTok is an antidote to Instagram's curated aesthetic, promoting a culture where imperfections are accepted and celebrated.
Content creator Triet Tran, from Houston, Texas, embodies this movement with his TikTok videos highlighting the functional chaos of his Vietnamese immigrant home. Labelling it "the most organized mess you will ever see," Tran emphasizes that his content's appeal lies in its authenticity and relatability, which has helped him connect with a broader audience and grow his following.
This celebration of the immigrant aesthetic comes when immigration and its societal impacts are hot topics in U.S. political discourse. Amidst rising anti-immigrant sentiment, these videos offer a poignant reminder of immigrants' rich cultural contributions to the fabric of American society. By sharing their personal spaces and stories, these creators are not only reshaping how immigrant families are viewed but are also fostering a deeper understanding and appreciation for the diverse experiences that shape the American landscape.